Het Leerstadion Strategy

ransforming Educational Services with Digital Marketing

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Results

Our hard work paid off with a 70% increase in website traffic, a 50% increase in conversion rate, and an impressive 120% sales boost in just six months.

Website traffic increased
70%
Conversion rate
50%
Overall sales
120%

Client Overview

Het Leerstadion, an educational services provider, sought to enhance its digital presence and reach a wider audience. Collaborating with T&T Marketing, they embarked on an ambitious digital marketing campaign to revamp their brand, engage with parents, and forge partnerships with professionals in the educational sector. This case study delves into the strategies and tactics implemented by T&T Marketing, showcasing how Het Leerstadion achieved remarkable results through digital transformation.

Challenges

Limited digital presence. A need to connect with parents seeking educational support. Establishing partnerships with educational professionals. Improving the online visibility of Het Leerstadion.

Strategy and implementation

T&T Marketing employed a approach to address challenges.

Social Media :

T&T Marketing revamped Het Leerstadion's social media profiles by creating compelling logos, banners, and graphics. Weekly posts were strategically curated to engage the audience and promote the brand.

  • Target Audience : Parents, schools, hospitals, students.
  • Low Traffic : We optimized the website, enriching it with SEO tags and the Facebook pixel for better performance. Blog posts were added to boost content relevance and improve SEO ranking.
  • Conversion :
    Email Campaigns: Tailored email campaigns targeted parents, logopedists, and educational professionals. The objective was to establish a connection with the audience, drive reviews, and forge partnerships.
  • Email Campaigns: Tailored email campaigns targeted parents, logopedists, and educational professionals. The objective was to establish a connection with the audience, drive reviews, and forge partnerships.

Google Business Page Optimization:

The Google Business page was updated with new images and optimized for search, ensuring visibility in local searches.

LinkedIn Presence :

A LinkedIn page for Het Leerstadion was established, complete with weekly posts and links to relevant articles. The page grew to 101 followers within a month.

Advertising Campaigns :

T&T Marketing initiated advertising campaigns through Facebook and Google to reach a wider audience.

Media Outreach :

An article was drafted and published on HLN, a leading news website, to further increase the visibility of Het Leerstadion.

LinkedIn Outreach :

Personalized outreach on LinkedIn was conducted to connect with professionals in the educational field.

Their Expectation :

  • A significant increase in social media engagement and followers.
  • The website saw improved SEO rankings and increased organic traffic.
  • The email campaigns resulted in enhanced reviews and successful partnership endeavors.
  • Active participation in Facebook groups led to greater brand recognition and potential customers.
  • Effective advertising campaigns attracted a wider audience.
  • The LinkedIn presence expanded rapidly with over 100 followers in a month.
  • The media outreach article on HLN garnered additional attention.
  • LinkedIn outreach efforts led to the establishment of valuable professional connections.

Solutions

The collaboration between Het Leerstadion and T&T Marketing exemplifies the power of digital marketing in revitalizing a brand's presence. Through a well- rounded strategy encompassing social media optimization, content creation, email campaigns, and more, Het Leerstadion succeeded in reaching a wider audience.

Landing page creation :

A dedicated landing page was developed to direct and convert website traffic more effectively.


Branding Guidelines :

Comprehensive branding guidelines were established to maintain brand consistency.


Social Media Management:

T&T Marketing revamped Het Leerstadion's social media profiles by creating compelling logos, banners, and graphics. Weekly posts were strategically curated to engage the audience and promote the brand.


SEO Optimization:

By strategically using keywords, optimizing on- page elements, and building high-quality backlinks, you can boost your website's rankings and attract more organic traffic. SEO optimization is crucial for businesses and websites looking to thrive in the competitive online landscape. It's not just about ranking higher; it's about delivering a better user experience and providing valuable content to your audience. Stay ahead of the curve by embracing SEO optimization and reaping the rewards of increased visibility and web traffic.

Targeted PPC :
  • A significant increase in social media engagement and followers.
  • The website saw improved SEO rankings and increased organic traffic.
  • The email campaigns resulted in enhanced reviews and successful partnership endeavors.
  • Active participation in Facebook groups led to greater brand recognition and potential customers.
  • Effective advertising campaigns attracted a wider audience.